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HOW BROADCAST MEDIA DRIVES CONSUMER ENGAGEMENT

POSTED BY MATT SENNE  via http://blog.leightonbroadcasting.com/blog
When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio advertising can benefit your business by targeting your key audience, creating a consistent presence, and reaching large volumes of people, but what is the process that leads to those results? More...