BEST ADVERTISING STRATEGY: BIRCHWOOD

 

BY STEPHANIE THEISEN via http://blog.leightonbroadcasting.com/

CLIENT OVERVIEW

This client has earned their spot in our Best Advertising Strategy series for many reasons, which I'll touch on below.

Birchwood Electric started out strictly as locally owned residential electricians. Due to the high demand, and an employee with background in the industry, they’ve since expanded into security and home technology systems. Plus, those were natural line extensions for a company already specializing in residential electrical work. More....