EDI, Sales Software, T&B integrations, Automation integrations
* The Association of National Advertisers’ “Measurement Mandate,”
* Making Measurement Make Sense (3MS),
* Coalition for Innovative Media Measurement — Trackable Asset Cross-Platform Identification (CIMM-TAXI) and
* SAG-AFTRA’s Commercials Contracts
The purpose of programmatic advertising is to streamline & automate workflow and expose inventory to online and systematic purchasing of inventory, from a sell-side perspective.
The AdCore Local platform and the services being offered alongside it are bringing this functionality to the local sales teams and local/direct advertisers.